Methodology

Cyclical Marketing: the 4 Pulses

Just as the moon moves through phases — each with its own energy, purpose and timing — your business also has natural rhythms. The 4 Pulses methodology honours those cycles and trades the pressure of constant output for a strategic, sustainable approach.

Rooted in Slow Business principles and translated into data: every action is intentional, every strategy is personalised and every cycle builds on the last.

New Moon Pulse

Identity · keyword: Clarity

Where everything begins — or begins again.

Score 0 – 25 points

Deliverables

  • Digital presence audit
  • Persona and value proposition
  • Editorial line
  • Initial content calendar

Key metrics

  • Strategic clarity
  • Communication coherence
  • Consistent positioning
  • Early qualified engagement

Deep diagnosis, (re)discovery of identity and definition of the next steps. Time to structure and plant the seeds.

Pulse 1 of 4

Waxing Pulse

Expansion · keyword: Experiment

With clear foundations, expand with intention.

Score 26 – 50 points

Deliverables

  • Channel activation
  • Content production
  • Funnel and landing pages
  • SEO, scripts and templates

Key metrics

  • Organic growth
  • Qualified reach
  • Landing page click rate
  • Leads captured

Planning, creation and execution. Expansion, testing, experimentation and community building.

Pulse 2 of 4

Full Moon Pulse

Stability · keyword: Confidence

When presence gains strength, the metrics light up.

Score 51 – 75 points

Deliverables

  • Conscious KPIs
  • Funnel report
  • Dashboard and score per channel
  • Workshop with your team

Key metrics

  • Consistency rate
  • Conversion per channel
  • Content performance
  • Email open and click rate

Optimisation, real-time analysis and process maximisation. Time to harvest results.

Pulse 3 of 4

Waning Pulse

Focus · keyword: Review

An active pause. An honest look before the next cycle.

Score 76 – 100 points

Deliverables

  • Cycle report
  • Review of landing pages and editorial line
  • ROI analysis
  • Prioritisation roadmap

Key metrics

  • Return per channel
  • Cost per lead
  • Opportunities generated
  • Learnings applied

Strategic review, bottleneck diagnosis and preparation for a new leap. And so, we begin again.

Pulse 4 of 4

Which Pulse is your business in right now?

Find out where you are and what the next strategic step is.

Book a 4 Pulses Check